HIGHLIGHTING BICULTURAL 200-PERCENTERS’ SUPER POWERS: THE X-FACTOR

Client: 
Comcast Xfinity
Project: 
The X-Factor

If life were a playlist, Biculturals’ would be twice as long. Latino 200-percenters feel it gives them an advantage in life. But to make the most of it, they need to stay connected. Using Latin icon, Becky G as our spokesperson we introduced them to Xfinity’s “X factor” platform. The perfect way to keep their swagger, optimism and confidence fueled.

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