Chick-fil-A employees and guests share experiences of care and community

Client: 
Chick-fil-A
Project: 
The Little Things

What does an iconic brand famous for its Southern heritage have in common with Hispanics? A lot, but Hispanics didn't know it. So we drew on the shared values of generosity, hospitality and a sense of community expressed through the "little things" that team members do for their guests every day to turn casual interactions into a deep connection.

Keep exploring

More Projects