Every voice is a thread in the fabric of America
Client:
Comcast Xfinity
Project:
Fabric of America
Xfinity invented the world’s first bilingual remote, and Hispanic Americans rewarded them by becoming their most loyal customers.
So, in 2020 as America was using the power of its voice to bring about change, Latino Americans had something to say as well. Not in protest but in the spirit of moving forward as a people and a nation.
To amplify their voice we used the American flag to symbolically demonstrate a nation “born of many,” where users could imbed their stories. With each recording, the flag was virtually stitched together and visitors could explore and hear the stories held within its threads.
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Voices heard no matter the location
Visitors to the site could explore the flag and hear the stories held within its threads. Story by story and stitch by stitch, the voices collectively weaved the fabric of our nation into a virtual living flag.
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