Making milk the unexpected star of skate subculture conversations

Client: 
Bones Love Milk
Project: 
Skatepark Tour

When kids become tweens they start seeking independence. In little ways, like what they choose to eat and drink. Mom telling them to “drink milk, because it’s good for you” was having just the opposite effect. So we tapped into a passion where they feel most free to express their independence and individuality. Skateboarding.

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Shredquarters
After nearly three years of building the brand’s cred, we ramped it up and created a world class Skate Team featuring the best of the best, announcing them at an award winning experiential event in conjunction with the U.S. Open of Surfing in 2019.
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